Elements Production Elements Production Photo & Film Production Company

Introducing Gulab Bari by Tilfi: a new Tilfi collection, captured in a musical and roseate celebration.

Tilfi chronicles a hidden treasure of Banaras with Gulab Bari: a festival celebrated with classical music and fragrant Chaiti roses to welcome Chaitra, the first month of the year in the Hindu calendar.

The campaign film traces a quintessential Gulab Bari day, captured through Tilfi's aesthetic lens. Women and men dressed in customary white and pink attire, cruise along the ghats of the Ganges, and partake in the celebration with showers of Chaiti rose petals falling to the melody of Chaiti and Thumri classical music.